Commerce Server Blog

In order to retain customers and to generate more revenue, for past few years ecommerce applications are providing lot of new features. These features are not compulsory to run ecommerce business but it is good to have to get more value to the business and website customers.One of the feature I came across is “Email to your friend”. This feature helps the customer to tell about a product to his/her friend. It is very useful to market our products. Mostly the mode of conveying information is through email. Some applications are allowing to send the page information to multiple recipients.

One more nice feature to have is “Email wish list to a friend”. Most of the web sites are providing wish list option where the user can park the items in the basket and can buy whenever they want. There is no guarantee that the customer will buy that product but at least he can remind himself to purchase the product and high probability of converting into business. If we extend our ideas from “Email to friend” to “Email wish list to a friend”. By this, the user can share his basket details to his/her friend. Some of the nice features to have with this option is.

• Ability to the new user to register and covert his friend’s wish list to his wish list
• Carry forward the discounts applied (on the basket) to the current user to his friend too.
• If any business has come through this, we can give some more discounts to the user who forwarded his wish list to his/her friend.

These are some thoughts but not limited to these three points. You can take these points and extend/customize this idea to generate more business.