Commerce Server Blog

Gartner has released a report on July 18, 2008 under the title “Magic Quadrant for E-Commerce ” by analyst Gene Alvarez – delivers valuable information about the eCommerce market.

Garter states that the consumerization of online technologies is creating a demand for rich Internet experiences with user-generated content. Today’s buyers desire Web sites to speed up the process of finding a product, enable comparisons of products, provide tools to help buyers understand the product, and have community-based information to help them to make the final buying decisions — all with knowledge of “who” they’re serving across multiple points of interaction.

Source: Gartner.com

The article talked about Microsoft Commerce Server 2007 and tells that it will enable customers to create full-featured Web business applications and extend their business across networks, while allowing the integration of e-commerce solutions within the customer’s existing infrastructure.

As per this article, Microsoft Commerce server SP2 has a strong set of e-commerce capabilities such as

• Shopping cart management
• Taxation
• Personalization
• Transaction Management
• Settlement
• Product visualization
• Multi-channel Integration with Kiosk, mobile devices, POS systems, interactive TV & gaming
• Web 2.0 capabilities such as social commerce.
• Community aspects – product reviews
• Rich interactive applications
• Drag and Drop in web applications
• Compare pages,
• Single page checkout
• Integration with Microsoft live search.

Thanks to Gartner for creating such a comprehensive article. You can read entire article at Gartner site

http://mediaproducts.gartner.com/reprints/microsoft/vol4/article1/article1.html

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